Encourage impulsive purchasing off the shelves
The best way to encourage consumers to buy a product on impulse is to offer them an exclusive promotion when they actually arrive in front of the product. A standalone emitter unit placed in that shelf section allows precise personalized interaction with each client therein.
Referring clients to the correct shelves where discontinued products are placed.
How do you effectively promote these products that can be discontinued virtually overnight?
With the mixer emitter unit, Fidzup is able to diffuse an inaudible sonic signal throughout the store. All users of the brand’s mobile application will then receive a list of exclusive promotions that will direct them towards the concerned items.
Implementation of the solution
Fidzup deploys different hardware solutions in each store:
A mixer emitter unit, which will automatically mix a first sonic signal with the music played throughout the store on the existing audio system. This signal allows the Fidzup technology to detect consumers, regardless of where they may be in the store
Standalone emitter units, one unit per department, can broadcast their own independant signals specifically for each department, and will create personalized interaction with each person passing through that section.
Finally, Fidzup provides an SDK for the store management to integrate into their own mobile application.