Our technology allows you to combine the power of Wi-Fi and GPS to detect the behavior of mobile users at the point of sale and capitalize on the movements of mobile users outside of the point of sale.
We are the only provider to bring you a complete picture of the path taken by your customers and prospects both in the store and outside the store.
By reconciling this data, our algorithms allow you to create more precise audience clusters (new customers, customers who are visiting for the first time in 6 months, customers who frequents a competitor’s store, a mobile users who has passed through a car dealership catchment area, etc.) and thus have targeted campaigns.
This data then allows us to better target the broadcast of your local communications and to precisely measure ROI of your investment in store traffic.
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data in-store
WIFidata out-store
GPSdata reconciliation
algorithms and machine learning
Measure
Fidzupdiffusion
mediatargeting
Behavorial01
targeting
- Granular in store Departments, floors, cash registers
- Non-buying visitors
- Catchment area
- Recurrence of visits
- Sociodemographic data Age, gender, SPC
- Customers of your competitors
- Applicative appetences
- Consumption habits
02
outreach
Our predictive algorithms are continuously developing and allow you to launch your advertising campaign and to optimize it in real time with the goal of increasing foot-traffic at your point of sale. Our technology allows our clients a maximum ROI on their advertising investments.
campaign segment
Diffusion setting
Purchase order throught our DSP
Purchase offer through our DPS
RTB OR Private deals
Mobile display
03
media
Fidzup offers a studio of professionals to create your campaign’s visuals.
WANT MORE INFO? Contact-us, our sales team will get back to you.