Digital marketing is essential for any business looking to succeed in today's digital world. With millions of websites and social networks, it is increasingly difficult to stand out from the competition. Digital marketing deploys a whole range of online actions to communicate with existing and potential customers, and in doing so, ensure the success and prosperity of your brand.
Here are 12 tips to boost your digital marketing and, therefore, increase your online visibility:
1. Use social media
Social media is a powerful tool for promoting your business online. Create social media profiles relevant to your brand and use them to share content, engage with your audience, and grow your brand. It is crucial not to ignore this significant windfall of potential customers. Indeed, Youtube and Facebook each have around 45 million unique visitors per month worldwide, and Instagram 1.4 billion active users worldwide, including 26.5 million in France. Snapchat and Tiktok, the new favorite networks of younger generations, are also powerful communication channels for your online presence.
2. Create quality content
In recent years, content has become the pillar of effective digital marketing. Creating quality, useful and informative content for your target audience is essential to attracting and retaining visitors to your website. Make sure your content is informative, useful and relevant to your target audience. Also make sure to be “in tune with the times” to reach the greatest number of readers. If writing is not your strong point, you have the possibility of calling on independent writers, “freelancers”, experts in content creation. Remember to plan your posts in advance, leaving some flexibility for spontaneous content.
3. Optimize your website for search engines
Make sure your website is well optimized for search engines by using the right tags, keywords and a clear, easy-to-navigate site structure. Meta-titles and meta-descriptions are very important to get your content on the first Google pages. Don't forget about the alt-texts of your visuals, to integrate into the back office of your website.
4. Use paid advertising
Paid advertising is a great way to quickly attract visitors to your website. Use advertising platforms like Google AdWords and Facebook Ads to reach your target audience. These platforms work with a pay-per-click (PPC) or cost-per-click system, so you pay each time someone clicks on your advertising insert. We advise you to reserve part of your communication budget for these advertisements, without forgetting Instagram advertisements.
5. Create effective landing pages
Landing pages are web pages specifically designed to convert visitors into customers. Create effective landing pages using eye-catching headlines, compelling images, and clear Calls to Action (CTAs). It is also important that the URL of your page is clear, descriptive and well written, but also that the page itself is well structured (with a title, subtitles, paragraphs, etc.). The back office of your website generally offers a tool for checking the effectiveness of your pages, in particular their loading time, which must be as fast as possible to be well referenced.
6. Use Email Marketing
Email marketing, commonly referred to as “emailing,” is an effective way to communicate with your target audience and promote your brand. Use tools like Mailchimp to create effective email marketing campaigns, whether they're weekly or monthly newsletters, promotional emails, or follow-ups. You can set up a “pop-up” on the home page of your website asking your visitors to subscribe to your e-mail campaigns.
7. Try influencer marketing
Influencer marketing involves using influencers to promote your business online. Find influencers relevant to your business and collaborate with them to reach your target audience, whether they are known influencers or micro-influencers. You can contact them directly via their social networks or contact their management agency to offer them a collaboration, in which they can test your products and promote them to their subscribers.
8. Create and post videos
Videos are an effective way to promote your brand online. Create informative and useful videos for your target audience and share them on your website and social media. Videos are a great way to showcase your products but also to show behind the scenes of your brand, and to personify it by showing the people who make it work. In addition, videos are increasingly highlighted by Facebook and Instagram algorithms, so if you want to reach as many people as possible, use video content.
9. Run online contests
Online contests are an effective way to promote your brand and products, and help attract visitors to your website. Create contests with attractive prizes, or attractive giveaways, to attract the attention of your target audience. You can even organize competitions in collaboration with other brands to pool your audiences and make yourself known to new potential customers.
10. Know how to measure your return on investment
Whether you have invested time or money (or both!) it is important to take the time regularly to take a look at your statistics: number of visitors, number of conversions, number of subscriptions and unsubscriptions. All these numbers will give you an idea of the effectiveness of your digital marketing.
11. Schedule your content
Written or video, your content must be scheduled in advance. For what ? This will save you time and give you an overview of the content you publish. Several tools allow you to schedule in advance and automatically publish your publications online, such as Hootsuite, Buffer, Later or even Hubspot).
12. Use the resources at your disposal
Take a look at your team, perhaps among your employees there are artists (graphic designer, editor or photographer) or experts on cutting-edge subjects. This is an opportunity to give them a hand in creating new and original content specific to your brand.
The benefit of digital marketing is that it offers multiple ways for your brand to express itself and reach your potential customers. If you don't know where to start, try to take simple, concrete actions by following the 12 actions above, and don't expect a sudden change. Indeed, digital marketing requires time and consistency, so be patient.