{"id":51,"date":"2023-02-27T13:46:50","date_gmt":"2023-02-27T13:46:50","guid":{"rendered":"https:\/\/fidzup.wpengine.com\/?page_id=51"},"modified":"2026-01-14T22:02:49","modified_gmt":"2026-01-14T22:02:49","slug":"home-1","status":"publish","type":"page","link":"https:\/\/www.fidzup.com\/en\/","title":{"rendered":"Fidzup \u2013 Stay Up to Date on the Latest Marketing Trends"},"content":{"rendered":"<div class=\"mm-home\">\n<p>  <!-- HERO --><\/p>\n<section class=\"mm-hero\">\n<div class=\"mm-container mm-hero__grid\">\n<div class=\"mm-hero__left\">\n        <!--\n\n<div class=\"mm-kicker\">Marketing digital<\/div>\n\n --><\/p>\n<h1 class=\"mm-h1 translation-block\">Social Media Marketing:<br>Strategies and What\u2019s at Stake<\/h1>\n<p class=\"mm-lead\">\n          Social media marketing makes it possible to connect with your audience on platforms like Instagram, TikTok, and LinkedIn. For a business, it\u2019s a powerful way to reach new customers.\n        <\/p>\n<div class=\"mm-hero__cta\">\n          <a class=\"mm-btn mm-btn--primary\" href=\"https:\/\/www.fidzup.com\/en\/contactez-nous\/\">Request an audit<\/a><br \/>\n          <a class=\"mm-btn mm-btn--ghost\" href=\"#services\">View the strategies<\/a>\n        <\/div><\/div>\n<div class=\"mm-hero__right\">\n<div class=\"mm-hero__media\">\n          <img decoding=\"async\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/marketing-reseaux-sociaux.webp\" alt=\"social media marketing\">\n        <\/div><\/div><\/div>\n<\/section>\n<p>  <!-- SERVICES CARDS --><\/p>\n<section id=\"services\" class=\"mm-section mm-section--soft\">\n<div class=\"mm-container\">\n<div class=\"mm-cards-3\">\n<article class=\"mm-card mm-card--icon\">\n<div class=\"mm-ic\">\ud83e\udd1d<\/div>\n<h3>Influencer marketing<\/h3>\n<p>Influencer marketing involves working with content creators who already have an engaged audience.<\/p>\n<\/article>\n<article class=\"mm-card mm-card--icon\">\n<div class=\"mm-ic\">\u270d\ufe0f<\/div>\n<h3>Content marketing<\/h3>\n<p>Content marketing is based on creating useful, relevant content to attract a targeted audience.<\/p>\n<\/article>\n<article class=\"mm-card mm-card--icon\">\n<div class=\"mm-ic\">\ud83d\udcac<\/div>\n<h3>Engagement marketing<\/h3>\n<p>Engagement marketing focuses on driving interaction on social media: likes, comments, shares, poll responses, and taking part in challenges.<\/p>\n<\/article><\/div><\/div>\n<\/section>\n<p>  <!-- Instagram SPLIT --><\/p>\n<section class=\"mm-section mm-section--pattern\">\n<div class=\"mm-container mm-split\">\n<div class=\"mm-split__media\">\n<div class=\"mm-circle\">\n          <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/marketing-instagram.webp\" alt=\"Instagram marketing\">\n        <\/div><\/div>\n<div class=\"mm-split__content\">\n<div class=\"mm-kicker\">Instagram Marketing<\/div>\n<h2 class=\"mm-h2\">The go-to platform for businesses to promote their media<\/h2>\n<p class=\"mm-text\">\n          With millions of active users in the world, Instagram is the ideal U.S.-based social network for brands and businesses looking to grow their presence.\n        <\/p>\n<p class=\"mm-text\">\n          Mastering this platform is a must for any business that wants to attract new customers and grow its community.\n        <\/p>\n<p class=\"mm-text\">\n          With tools like Instagram Insights, you can understand who follows you and what kind of audience you should be targeting. You need to grasp every side of Instagram before you start posting.\n        <\/p>\n<div class=\"mm-hero__cta\">\n          <a class=\"mm-btn mm-btn--primary\" href=\"https:\/\/www.fidzup.com\/en\/instagram-marketing\/\">Learn more<\/a>        <\/div><\/div><\/div>\n<\/section>\n<p>  <!-- STRATEGIES --><\/p>\n<section class=\"mm-section mm-section--gray\">\n<div class=\"mm-container\">\n<div class=\"mm-center\">\n<div class=\"mm-kicker\">Marketing strategies<\/div>\n<h2 class=\"mm-h2\">The basics you need to get started<\/h2>\n<\/p><\/div>\n<div class=\"mm-cards-3 mm-cards-3--media\">\n<article class=\"mm-card mm-card--media\">\n<div class=\"mm-thumb\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/ugc-marketing.webp\" alt=\"UGC marketing\">\n          <\/div>\n<div class=\"mm-badge\">\ud83d\udcf8<\/div>\n<h3>UGC Marketing<\/h3>\n<p>User-generated content highlights reviews, photos, and videos created by customers themselves.<\/p>\n<\/article>\n<article class=\"mm-card mm-card--media\">\n<div class=\"mm-thumb\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/social-selling.webp\" alt=\"social selling\">\n          <\/div>\n<div class=\"mm-badge\">\ud83e\udd1d<\/div>\n<h3>Social Selling<\/h3>\n<p>Social selling means using social media to identify, reach out to, and convert prospects. It\u2019s especially common on LinkedIn, particularly in B2B.<\/p>\n<\/article>\n<article class=\"mm-card mm-card--media\">\n<div class=\"mm-thumb\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/outils-marketing-reseaux-sociaux.webp\" alt=\"marketing tools\">\n          <\/div>\n<div class=\"mm-badge\">\ud83e\uddf0<\/div>\n<h3>Marketing Tools<\/h3>\n<p>Marketing tools help save time and boost the performance of digital campaigns. They\u2019re used to analyze data, schedule posts, automate certain tasks, and track results.<\/p>\n<\/article><\/div><\/div>\n<\/section>\n<p>  <!-- INFLUENCE SPLIT --><\/p>\n<section class=\"mm-section\">\n<div class=\"mm-container mm-split mm-split--reverse\">\n<div class=\"mm-split__media\">\n<div class=\"mm-hero__media mm-hero__media--soft\">\n          <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/marketing-tiktok.webp\" alt=\"TikTok marketing\">\n        <\/div><\/div>\n<div class=\"mm-split__content\">\n<div class=\"mm-kicker\">TikTok<\/div>\n<h2 class=\"mm-h2\">Videos that can rack up thousands of views from a highly targeted audience<\/h2>\n<p class=\"mm-text\">\n          TikTok has become one of the most influential social networks right now. Its algorithm pushes content based on users\u2019 interests, allowing new videos to reach a massive audience very quickly.\n        <\/p>\n<p class=\"mm-text\">\nThe platform is also used as a search engine, especially by Gen Z. Businesses can share short, creative, authentic content to boost visibility and attract new leads.\n<\/p>\n<\/p><\/div><\/div>\n<\/section>\n<p>  <!-- LinkedIn SPLIT --><\/p>\n<section class=\"mm-section mm-section--pattern\">\n<div class=\"mm-container mm-split\">\n<div class=\"mm-split__media\">\n<div class=\"mm-circle\">\n          <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/marketing-linkedin.webp\" alt=\"LinkedIn Marketing\">\n        <\/div><\/div>\n<div class=\"mm-split__content\">\n<div class=\"mm-kicker\">LinkedIn<\/div>\n<h2 class=\"mm-h2\">When businesses and freelancers are looking for visibility<\/h2>\n<p class=\"mm-text\">\n          LinkedIn is the go-to professional social network. It lets businesses build their brand, drive high-quality website traffic, and create real sales opportunities.\n<\/p>\n<p class=\"mm-text\">\nLinkedIn marketing is built around sharing informative content, engaging with your professional network, and showcasing your expertise. It\u2019s an effective communication platform for reaching decision-makers, recruiters, and potential partners.\n        <\/p>\n<\/p><\/div><\/div>\n<\/section>\n<p>  <!-- TRENDS --><\/p>\n<section class=\"mm-section mm-section--pattern2\">\n<div class=\"mm-container\">\n<div class=\"mm-center\">\n<div class=\"mm-kicker\">Digital news<\/div>\n<h2 class=\"mm-h2\">The trends that will shape this year<\/h2>\n<\/p><\/div>\n<div class=\"mm-trends\">\n<article class=\"mm-card mm-card--trend\">\n<div class=\"mm-thumb mm-thumb--small\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/community-manager.webp\" alt=\"community manager\">\n          <\/div>\n<h3>The role of the community manager<\/h3>\n<p>The community manager is responsible for managing and bringing a brand\u2019s social media presence to life.<\/p>\n<\/article>\n<article class=\"mm-card mm-card--trend\">\n<div class=\"mm-thumb mm-thumb--small\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/acheter-followers-risques.webp\" alt=\"buy followers\">\n          <\/div>\n<h3>Sites that sell followers<\/h3>\n<p class=\"translation-block\">Many websites offer to <a href=\"https:\/\/www.fidzup.com\/en\/buy-instagram-followers\/\">buy Instagram followers<\/a> or likes to quickly boost an account\u2019s numbers.<\/p>\n<\/article>\n<article class=\"mm-card mm-card--trend\">\n<div class=\"mm-thumb mm-thumb--small\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2026\/01\/live-shopping-tiktok-live.webp\" alt=\"live shopping on tiktok live\">\n          <\/div>\n<h3>Live shopping (TikTok Live)<\/h3>\n<p>On TikTok Live, brands can sell their products in real time, answer questions, and interact live with viewers.<\/p>\n<\/article><\/div>\n<p>      <!-- AUDIT CTA --><\/p>\n<div id=\"contact\" class=\"mm-cta\">\n<div>\n<div class=\"mm-kicker mm-kicker--light\">Audit<\/div>\n<h3 class=\"mm-h3\">Want a clear audit of your account?<\/h3>\n<p class=\"mm-text mm-text--light\">\n            We review your profile, your content, and your engagement signals. You get clear feedback with concrete action steps.\n          <\/p>\n<\/p><\/div>\n<div class=\"mm-cta__actions\">\n          <a class=\"mm-btn mm-btn--white\" href=\"https:\/\/www.fidzup.com\/en\/contactez-nous\/\">Request an audit<\/a>\n        <\/div><\/div><\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le marketing des r\u00e9seaux sociaux :Les strat\u00e9gies, les enjeux Le marketing des r\u00e9seaux sociaux permet de prendre contact avec votre audience sur des plateformes telles qu&rsquo;instagram, TikTok ou encore LinkedIn. Pour une entreprise, c&rsquo;est une excellente strat\u00e9gie pour trouver de nouveaux clients. Demander un audit Voir les strat\u00e9gies \ud83e\udd1d Marketing d&rsquo;influence L\u2019influenceur marketing consiste \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder.php","meta":{"_acf_changed":false,"jnews_page_loop":{"enable_page_loop":"0","first_title":"Latest Post","second_title":"","header_type":"heading_6","header_background":"","header_text_color":"","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","module":"3","boxed":"0","boxed_shadow":"0","box_shadow":"0","excerpt_length":"20","content_date":"default","date_custom":"Y\/m\/d","content_pagination":"nav_1","pagination_align":"center","show_navtext":"0","show_pageinfo":"0","post_offset":"0","posts_per_page":"5","include_post":"","exclude_post":"","include_category":"","exclude_category":"","include_author":"","include_tag":"","exclude_tag":"","sort_by":"latest"},"jnews_single_page":{"layout":"no-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","show_post_featured":"1","show_post_meta":"0","share_position":"top","share_color":"share-monocrhome"},"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":0,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/pages\/51\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/media?parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}