{"id":188,"date":"2023-09-04T00:58:41","date_gmt":"2023-09-04T00:58:41","guid":{"rendered":"https:\/\/www.fidzup.com\/?p=188"},"modified":"2025-07-24T06:46:56","modified_gmt":"2025-07-24T06:46:56","slug":"content-strategy-example","status":"publish","type":"post","link":"https:\/\/www.fidzup.com\/en\/strategie-de-contenu-exemple\/","title":{"rendered":"Content Strategy: 8 Powerful Examples to Copy (or Almost)"},"content":{"rendered":"<p class=\"translation-block\">Need concrete ideas to build your content strategy?<br>Before diving into personas, SEO or editorial calendars\u2026 take a look at <strong>what the best are doing<\/strong>. Nike, HubSpot, Airbnb or Oreo aren\u2019t successful by accident: their content tells stories, engages, reassures, and sells.<\/p>\n\n\n\n<p class=\"translation-block\">Here are 8 <strong>brilliant examples<\/strong> of content strategy, all <strong>applicable to your own brand<\/strong>.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a content strategy (and why should you get inspired by it)?<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">It\u2019s a plan that guides the production and distribution of content with one goal:\u00a0<strong>to grab attention, build relationships, and convert a prospect into a loyal customer<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">\ud83d\udc49 And the best way to understand\u2026 is to look at\u00a0<strong>those who do it well<\/strong>.<\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/www.fidzup.com\/en\/how-to-get-more-followers-on-instagram\/\">sur Instagram, gagner en abonn\u00e9s<\/a> peut-\u00eatre la cons\u00e9quence d&rsquo;une campagne de contenu bien men\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;<strong>Nike \u2013 Storytelling with Social Impact<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif.webp\" alt=\"A 3D illustration showing a concept of digital content creation for digital and advertising marketing of a vlog.\" class=\"wp-image-192\" srcset=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif.webp 1600w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-300x169.webp 300w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-1024x576.webp 1024w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-768x432.webp 768w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-1536x864.webp 1536w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-18x10.webp 18w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-750x422.webp 750w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-informatif-educatif-1140x641.webp 1140w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Image provided by Dreamstime<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfa5 Campaign \u201cDream Crazy\u201d<\/h3>\n\n\n\n<p>Nike doesn\u2019t just sell sneakers. It sells a message. In this campaign, it features Colin Kaepernick, an American football player excluded for kneeling against racial injustice.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The message: \u201cBelieve in something. Even if it means sacrificing everything.\u201d<\/li>\n\n\n\n<li>The format: Inspiring video ad aired during the NFL<\/li>\n\n\n\n<li>The impact: Bold stance\u2026 and a surge in engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>What you can take from it<\/strong>: your content can (and should) stand for values \u2014 as long as they align with your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Red Bull \u2013 A Brand That Produces Its Own Shows<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Red Bull doesn\u2019t just say it gives you wings. <strong>It proves it<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The concept: Extreme videos (stratosphere jump, impossible sports)<\/li>\n\n\n\n<li>The strategy: Build a full-fledged brand universe centered on adrenaline<\/li>\n\n\n\n<li class=\"translation-block\">The result: Red Bull is more of a <strong>media company<\/strong> than a beverage brand<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>What you can take from it<\/strong>: What if your brand became the media outlet in its niche?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;<strong>HubSpot \u2013 The Lead Machine Through Educational Content<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Before even explaining how to use their tool, HubSpot <strong>teaches you how to do marketing<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Channel: A highly comprehensive blog with guides, tips, and free templates<\/li>\n\n\n\n<li>Goal: Generate qualified leads by providing real value<\/li>\n\n\n\n<li>Impact: HubSpot became THE reference for inbound marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>Key Takeaway<\/strong>: Educate, help, solve your audience\u2019s problems \u2014 and they\u2019ll reward you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.&nbsp;<strong>Moz \u2013 An SEO Guide That Became a Global Reference<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Moz created THE piece of content <strong>everyone links to<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Format: Free SEO guide, structured in chapters, regularly updated<\/li>\n\n\n\n<li>Purpose: Educate SEO professionals\u2026 so they end up using Moz<\/li>\n\n\n\n<li>Power Lever: Backlinks, authority, trust, conversions<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>Key Takeaway<\/strong>: Your content can become a go-to reference \u2014 if you go further than your competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux.webp\" alt=\"An illustration showing a turned-on computer with the word &quot;content&quot; in English as the wallpaper.\" class=\"wp-image-193\" srcset=\"https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux.webp 1600w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-300x169.webp 300w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-1024x576.webp 1024w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-768x432.webp 768w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-1536x864.webp 1536w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-18x10.webp 18w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-750x422.webp 750w, https:\/\/www.fidzup.com\/wp-content\/uploads\/2023\/09\/contenu-engageant-reseaux-sociaux-1140x641.webp 1140w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5.&nbsp;<strong>Oreo \u2013 Fun and Real-Time Reactivity on Social Media<\/strong><\/h2>\n\n\n\n<p>You don\u2019t need to be serious to be strategic. Oreo proves it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Actions: Visual jokes, creative twists, real-time replies<\/li>\n\n\n\n<li>Key Moment: During a Super Bowl blackout, Oreo tweeted \u201cYou can still dunk in the dark\u201d<\/li>\n\n\n\n<li>Result: Massive buzz, 15,000 retweets in minutes<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>Key Takeaway<\/strong>: Agility on social media can make you highly visible \u2014 if your tone is right.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6.&nbsp;<strong>Wendy\u2019s \u2013 A Distinctive Tone That Changes Everything<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Wendy\u2019s, the American fast-food chain, built its brand on <strong>Twitter with sharp humor<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tactic: Roasting competitors, sarcastic replies, sparking conversations<\/li>\n\n\n\n<li>Example: Viral banter with McDonald\u2019s or witty replies to followers<\/li>\n\n\n\n<li>Result: A highly engaged community and a bold, youthful brand image<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>Key Takeaway<\/strong>: A strong, consistent tone can turn you into a cult brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp;<strong>Dove \u2013 Content That Feels Good<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">With its \u201cReal Beauty\u201d campaign, Dove set <strong>a new standard<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Angle: Showcasing real women, no retouching, no filters<\/li>\n\n\n\n<li>Goal: Take a stand against unrealistic beauty standards<\/li>\n\n\n\n<li>Impact: Built a strong, lasting emotional connection with its consumers<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>Key Takeaway<\/strong>: Authentic content builds trust\u2026 and brand preference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8.&nbsp;<strong>Airbnb \u2013 Human Stories That Build Trust<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Airbnb doesn\u2019t just sell a place to stay \u2014 it sells an <strong>experience<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Format: Video and written testimonials from travelers and hosts<\/li>\n\n\n\n<li>Intention: Reassure, inspire, and showcase real life through others' eyes<\/li>\n\n\n\n<li>Result: More transparency, more bookings, stronger emotional connection<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u2705 <strong>Key Takeaway<\/strong>: Let the people who live your product speak. Nothing is more credible.<\/p>\n\n\n\n<p class=\"translation-block\">\ud83d\udca1 Some brands, especially early on, choose to stimulate their initial visibility by opting to <a href=\"https:\/\/www.fidzup.com\/en\/buy-instagram-followers\/\">buy Instagram followers<\/a>. This kind of boost can create an immediate social proof effect \u2014 provided it's paired with engaging, consistent, and authentic content. Without that, the growth remains superficial.<\/p>\n\n\n\n<p class=\"translation-block\">Others choose a more gradual approach by trying out platforms offering <a href=\"https:\/\/www.fidzup.com\/en\/free-instagram-followers\/\">free Instagram followers<\/a>. This can give a slight boost to a new account while allowing you to measure the impact of your posts before investing further. Once again, it\u2019s not about the quantity \u2014 it\u2019s about the quality of the connection built with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Want a content strategy? Start by <strong>watching the ones who are crushing it<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nike creates emotion<\/li>\n\n\n\n<li>Red Bull builds a universe<\/li>\n\n\n\n<li>HubSpot educates<\/li>\n\n\n\n<li>Oreo entertains<\/li>\n\n\n\n<li>Airbnb reassures<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">You can take inspiration from them <strong>even without their budget<\/strong>. What matters most is having a clear vision, a story to tell, and real value to bring to your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ \u2013 Content Strategy Examples<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the best content strategy?<\/h3>\n\n\n\n<p>The one that meets your audience\u2019s expectations and serves your business goals. There\u2019s no one-size-fits-all model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I create short or long content?<\/h3>\n\n\n\n<p>Both! Use snackable content for social media, and longer guides or testimonials on your website. It depends on the channel and the context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I know if my content is working?<\/h3>\n\n\n\n<p>Track your KPIs: traffic, click-through rate, leads, conversions, shares, backlinks, and time spent on page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I get inspired without copying?<\/h3>\n\n\n\n<p>Yes. You can reuse a concept, format, or editorial angle\u2014as long as you adapt it to your brand and voice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I need to do everything in-house?<\/h3>\n\n\n\n<p>No. You can collaborate with creators, freelancers, or a content agency to scale your production efficiently.<\/p>\n\n\n\n<p>Lisez aussi :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notre <a href=\"https:\/\/www.fidzup.com\/en\/acheter-followers-instagram-avis\/\">hub d&rsquo;avis sur l&rsquo;achat de followers Instagram<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Besoin d\u2019id\u00e9es concr\u00e8tes pour construire ta strat\u00e9gie de contenu ?Avant de parler de personas, de SEO ou de calendrier \u00e9ditorial\u2026 regarde&nbsp;ce que font les meilleurs. Nike, HubSpot, Airbnb ou Oreo ne r\u00e9ussissent pas par hasard : leur contenu raconte, engage, rassure, vend. Voici 8&nbsp;exemples brillants&nbsp;de strat\u00e9gie de contenu, tous&nbsp;applicables \u00e0 ta propre marque. Qu\u2019est-ce qu\u2019une [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"4","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[47],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":0,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fidzup.com\/en\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}